Sanlam: Finances is not a dirty word
Uncomfortable, ashamed, or embarrassed - this is just some of the emotions we feel, when someone brings up finances, especially those close to us; be it our family, partner or friends.
That's why we’ve launched our "Finances is not a dirty word" campaign, to break the silence around money and encourage open dialogue.
Let’s not be hush-hush about it and empower ourselves and those around us with the financial know-how to live our best lives, one conversation at a time.
OOH and DOOH
SECOND ACT
The campaign is aimed at getting Mzansi talking about money, to each other, to their friends, families, partners, children and ultimate their financial partners. Because we believe open, honest communication about money is essential to living a Life Of Confidence. By addressing the silence around money and encouraging open dialogue, Sanlam aims to spur a positive change, empowering people with the financial knowledge and skills to take charge of their financial futures.
