Sanlam LI:FE of Confidence
Sanlam's LI:FE of Confidence campaign tells the story of Zesande, world's first "age-fluid" virtual influencer who lives her entire life in 24 hours. Zesande shifts between ages, navigating key financial milestones while offering unique insight into planning financially for the future. Persona driven digital marketing drives audiences to the LI:FE of Confidence immersive digital experience that is designed to gather 1st party data. Web visitors receive personalized and targeted email marketing journeys based on their unique customer profile. Personalization merged with technology, tailored content, and real-time interaction to revolutionises financial education. LI:FE of Confidence is the first ever campaign to launch to staff and media in the Metaverse. Zesande infiltrated popular culture through collaborations with major social media influencers to live TV appearances on the Expresso morning show. Ultimately, helping South Africans begin the financial future they deserve today, to secure a Life of Confidence.
DOOH
THE JOURNEY EPISODES
Client:
Sanlam
Agency:
Agency: King James Part of Accenture Song
Executive Creative Director: Matt Ross | Danni Pinch | Devin Kennedy
Creative Director: Cameron Watson | Jared Osmond
Senior Integrated Art Director: Johann Witbrood Botha
Senior Writer: Annamart Coetzee
Design Director: Rouleaux van der Merwe
Head Digital Design: Joe van Schalkwyk
Head Digital Copywriter: Tamsin Green
Art Directors: Arron Moos | Elridge Marshall
Designers: Connor Holyoake | Miles Davis | Megan Shaw | Nosi Adriaan Menze | Peni Buckton
Copy writers: Marike Watson | Catherine Bartlett | Zeenat Ganie | Maxinne Mboweni
Creative Integration Director: Lauren Chavez
Creative Group Technology Lead: Alex Bossman
Lead Animation/VFX Artist: Daniel Zoeller:
Junior VFX Artists: Thomas Christian | Jeffrey Booysen | Jade Barnard
Lead Developer: Theo Scott Van Zyl
Head of Social: Talya Goldberg
Head of Production: Katherine Jones
Executive Producer: Riska Emeran
Producer: Joshua Michael
Strategy Director: Rosemary Baronetti
Integrated strategist: Tina Mbogozi
Client Experience director: Candice Hickox
Project lead: Jenna Heads